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Материалы конференции Google Think Programmatic 2018

Чтобы применять инновационные подходы, недостаточно одних технологий — для преодоления барьеров важны люди, принимающие решения. Представители «Вымпелкома», PepsiCo Russia, Dentsu Aegis Network и других компаний рассказали, что необходимо для цифровой трансформации и что мешает программатику развиваться.

Представители Вымпелкома, PepsiCo Russia, Dentsu Aegis Network

Программатик уже не ограничивается цифровыми медиа — он проникает в телевидение, радио, наружную рекламу и офлайн-продажи. Но хотя о технологии говорят давно, омниканальная реальность пока не наступила. 10 апреля в Москве прошла конференция Google Think Programmatic 2018. В этот раз она посвящалась не только технологиям, но и людям, которые влияют на цифровую трансформацию в разных организациях. На конференции выступили руководители «Вымпелкома», DoubleСlick, Boston Consulting Group, Odgers Berndtson, Dentsu Aegis Network, Mindshare, Jacobs Douwe Egberts, PepsiCo Russia. Представители компаний рассказали, что нужно для digital-преобразования, какие аспекты мешают технологии развиваться, а также поделились своими кейсами.

6 thoughts on “конференция Google Think Programmatic

  1. Think with Google:

    FORECASTS
    Plans for tomorrow: 9 trends that will change digital marketing in 2019

    A voice assistant will be able to order pizza and keep up a conversation, augmented reality will come to all areas of business, and the value of user-generated content will increase many times over.

    ARTICLE
    Advertising from robots: will machine learning replace creative professions?

    The robot shoots ads, agencies replace creative directors with algorithms, neural networks write articles, music and paintings. Will technology replace human competencies in the future?

    TRENDS
    The main trends in e-commerce: how the requirements of Russian buyers are changing

    People are increasingly shopping online and are increasingly placing their orders from mobile devices. At the same time, customer demand is also growing. Which ones — in the PwC study.

    INSTRUMENTS
    Ad automation solutions: from bids to creatives

    Many people spend 80% of their time on manual routine tasks, even though the algorithms can analyze up to 70 million signals in 100 milliseconds. We tell you how to use automation to increase sales.

    ARTICLE
    Omnichannel strategy tools that will increase offline sales

    Before the holidays, it’s especially important for retailers to understand how effective their online advertising is and take advantage of an omnichannel strategy.

  2. Eduardosnorp:

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  3. CharlesFab:

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  5. broorie:

    When the glass of a car is covered with cracks, then a replacement will be needed, then you have two types of auto glass in the service: original and aftermarket. It’s up to you to decide which one to install on your car.

    Autoglass, like any other car spare parts, are divided into genuine and non-original. The unique glasses are made either at the automaker’s car manufacturing plant or at the automaker’s suppliers who produce spare parts under a manufacturing license that are directly installed in the cars they produce.
    Auto shop CDG Glass Group sells Autoglass throughout the country.
    Our company is engaged in installation of windshields from the car.

    Car windshield polishing.
    A very common defect in an advanced car is undoubtedly considered to be the loss of transparency due to abrasions and scratches, usually from windshield wipers. For the sake of the reliability of transit workers, manufacturers produce auto glass from fairly soft types of glass, which makes this defect common.
    Frequent damage to automotive glass can be: minor, deep, medium damage.
    Our company installs automotive glass for both domestic and foreign brands, as well as truck brands.
    DSS Industry Group produces custom-made windshields for cars.

    Official rear window repair center передние боковые стекла (на русском)

  6. DarioDus:

    Добрый день, подскажите, пожалуйста, подойдёт ли нам ваш домофон без трубки?

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