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Материалы конференции Google Think Programmatic 2018

Чтобы применять инновационные подходы, недостаточно одних технологий — для преодоления барьеров важны люди, принимающие решения. Представители «Вымпелкома», PepsiCo Russia, Dentsu Aegis Network и других компаний рассказали, что необходимо для цифровой трансформации и что мешает программатику развиваться.

Представители Вымпелкома, PepsiCo Russia, Dentsu Aegis Network

Программатик уже не ограничивается цифровыми медиа — он проникает в телевидение, радио, наружную рекламу и офлайн-продажи. Но хотя о технологии говорят давно, омниканальная реальность пока не наступила. 10 апреля в Москве прошла конференция Google Think Programmatic 2018. В этот раз она посвящалась не только технологиям, но и людям, которые влияют на цифровую трансформацию в разных организациях. На конференции выступили руководители «Вымпелкома», DoubleСlick, Boston Consulting Group, Odgers Berndtson, Dentsu Aegis Network, Mindshare, Jacobs Douwe Egberts, PepsiCo Russia. Представители компаний рассказали, что нужно для digital-преобразования, какие аспекты мешают технологии развиваться, а также поделились своими кейсами.

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5 thoughts on “конференция Google Think Programmatic

  1. Think with Google:

    Plans for tomorrow: 9 trends that will change digital marketing in 2019

    A voice assistant will be able to order pizza and keep up a conversation, augmented reality will come to all areas of business, and the value of user-generated content will increase many times over.

    Advertising from robots: will machine learning replace creative professions?

    The robot shoots ads, agencies replace creative directors with algorithms, neural networks write articles, music and paintings. Will technology replace human competencies in the future?

    The main trends in e-commerce: how the requirements of Russian buyers are changing

    People are increasingly shopping online and are increasingly placing their orders from mobile devices. At the same time, customer demand is also growing. Which ones — in the PwC study.

    Ad automation solutions: from bids to creatives

    Many people spend 80% of their time on manual routine tasks, even though the algorithms can analyze up to 70 million signals in 100 milliseconds. We tell you how to use automation to increase sales.

    Omnichannel strategy tools that will increase offline sales

    Before the holidays, it’s especially important for retailers to understand how effective their online advertising is and take advantage of an omnichannel strategy.

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